Of course I wanted a well-known publisher to grab my book and offer me a huge advance. I sent proposals and samples to agents and many houses. This is a terrible time to break into the publishing biz. Over the past 10 years, they have let go of up to 70% of their staffs. They aren’t picking up unknown authors.
They also aren’t offering editing or marketing. First question they ask: “What’s your marketing plan?”
I didn’t want to self-publish. After all the years I’ve put into From Hurt to Joy: how to transform self-defeating patterns with Energy Dynamics, I didn’t want it to look half-baked or not be properly put out there. I arranged for several rounds of editing.
The reasons I went with a small publisher are these:
- I retain much more control over content, design, cover, and future use. Since I plan to make CDs of the exercises in the book, so people can listen to the instructions while practicing, this was important.
- They do all the same things big houses do: arrange for printing, get the ISBN#, set it up with Amazon, Barnes and Noble, etc.
- They design both the inside and outside much better than you can do yourself, or than the vanity presses, such as xlibris, do.
- You can have a real relationship with them.
- They give some ideas and have connections to help start the marketing process.
- They can arrange for editing, illustrations, etc.
- Large firms look for books from small publishers with an following, i.e. have sold well. THEN they offer a deal and pick them up. That’s the main way to get in with a major house these days. It means you have to make your own reputation by doing all the work, and then maybe hit the big-time.
My publisher is awesome: Distinction Press, in Vermont. Ask for Kitty Werner.